Just a few days after dropping his number-one album, Omah Lay is already making headlines for something huge outside music.

Just a few days after dropping his number-one album, Omah Lay is already making headlines for something huge outside music.

The Afrobeats star has landed a major partnership with global sportswear brand Puma SE, with the deal said to be worth about $50 million every year.

People close to the singer say the agreement covers exclusive clothing collections, worldwide promotional campaigns, and even a personal Omah Lay sneaker line that is currently being developed.

Many fans are already describing it as one of the biggest endorsement deals ever secured by an African artist, showing that Omah Lay’s influence now goes far beyond music and is reaching the world stage.

Congratulations to Omah Lay 👏